Pikeras — Case Study | The PR Project

Objective: Generate interest among target and specialist media to raise awareness of the artist's project, improve SEO positioning in search engines and build editorial backing to apply for and obtain Instagram verification.

Pikeras was looking for a communications agency to give visibility to her music project through PR actions.

SOCIAL MEDIA ACTIVATIONS

Media

Urban Roster

Editorial presence in a key outlet within the urban music scene.

View coverage

Podcast

Nuevas Canciones

Interview for streaming platforms and social media.

Watch episode

Creator

Urban music

"Would you rather" format adapted for social media.

Social Media

Binary

Single launch posts and "The Phone" format for social media.

RESULTS

Greater visibility for the project in specialist environments.
Improved artist positioning in search engines through editorial coverage.
Building of media credibility to support the verification request.
Presence in relevant media and digital spaces within her music scene.

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