PR Campaigns: "Dejavú Tour 2024" + "Todavía No" and "Último Primer Beso" (2025)
Objective: Develop a non-traditional public relations campaign targeting young audiences (Generation Z), combining PR with content creators, podcasts and specialist music media.
Context: "Dejavú Tour" (festival circuit) + new music release.
Objective: Non-traditional PR for young (Gen Z) audiences, combining media, podcasts and content creators.
Results: 70+ media hits across national, local, international, specialist, Latin and digital outlets.
Virtual interviews ahead of tour dates with target traditional and digital media, organisation of press junkets, management of placements in urban music digital outlets and presence in cultural and entertainment podcasts with a young audience.
Activations with digital profiles aligned with the Gen Z audience, connecting music, digital culture and entertainment to generate organic reach and conversation.
Podcast: Vaya Vaina
Podcast: Animales Humanos
Selected media hits:
Objective: Support the launch of an intimate, introspective single, building a narrative that reflected their artistic and emotional evolution.
The entire campaign was virtual. We sought to have media genuinely engage with the world of the song without physical presence, generating coverage with narrative depth and reinforcing their positioning in Spain.
An exclusive session with 7 specialist outlets, guided by the artists. They shared the personal backstory of the single and spoke with journalists to enable deeper, more narrative content.
Development of news angle and press release, distribution to media, active coverage follow-up and coordination of virtual interviews with target outlets in Spain.
Results: 39+ hits across national, local, specialist, Latin and digital media.
Selected hits:
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