PR Campaign "This Is Raptor House" (2025)
Objective: Develop a three-month public relations campaign centred on the participation of the audiovisual piece "This Is Raptor House" at In-Edit Barcelona — one of the most internationally recognised music film festivals — with presence in key traditional and digital media.
In parallel: Position Morning Coffee as a creative production company specialised in the entertainment industry, highlighting their debut work, showcasing their services and capabilities, and reinforcing their brand identity in strategic media.
The campaign focused on Madrid and Barcelona, with national and international reach.
Objective: Support the project's participation at In-Edit Barcelona and achieve coverage in key traditional and digital media.
In parallel: Reinforce Morning Coffee's positioning as a creative production company specialised in entertainment.
We approached the documentary as a cultural narrative, connecting its historical relevance with collective memory and the identity of a key scene. We built a discourse that transcended the premiere event and broadened editorial interest.
We designed a comprehensive phased strategy to sustain presence in general media (print and digital) and specialist press (electronic music and underground scene). We structured the plan across Madrid and Barcelona with national and international reach.
Results:
Want a campaign like this for your project? Explore our PR and communications services.
