PR Campaign "What Is Permitted, Is Repeated" (2025)
Objective: Promote Alejandra Azcárate's European tour in Spain — with dates in Tenerife, Madrid, Málaga, Barcelona and Bilbao — boosting media visibility for the show Lo Que Se Permite, Se Repite and reinforcing her positioning in the Spanish cultural and theatre market.
Approach: Campaign tailored to the tour route, combining national and local media hits according to each tour city.
Narrative: Focus on the show's message, its social dimension and its connection with audiences, contextualising the tour as a culturally significant event on Spain's theatre and comedy calendar.
Objective: Boost the show's media visibility in the Spanish press and position Alejandra Azcárate as one of the most recognised voices in Latin stand-up, reinforcing her presence in Spain's cultural and theatre market.
Cities: Tenerife, Madrid, Málaga, Barcelona and Bilbao.
Campaign tailored to the tour route, combining national and local media hits. Development of newsworthy content and interviews with presence in general and specialist media, in both traditional and digital formats. The narrative focused on the show's message, its social dimension and its connection with audiences.
The plan delivered progressive and sustained coverage, accompanying each milestone of the tour and consolidating the project's visibility throughout the campaign, positioning the show as a reference point for Latin stand-up in Spain in 2025.
Results: 60+ hits across national, local and specialist media.
Featured hits:
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