Comprehensive PR plan (2024–2026): "Noche de Damas", RTVE Play "Feat" and MIN Awards
Objective: Build a structured communications strategy to consolidate the project, organise the narrative, develop the artistic brand and establish a solid relationship with media.
Key milestones covered:
Objective: The project's first PR campaign. Beyond working the single launch, we introduced Julia Cry to the media, contextualising her artistic proposition and sonic identity within the national urban scene.
We designed the communications and PR strategy for the launch, developed the single's narrative within the artistic universe, wrote and distributed the press release and managed relationships with specialist music, cultural and general media.
We achieved presence in key digital music outlets (What Magazine, Urban Roosters) and regional press with local and national audiences, laying the foundations for future campaigns.
We worked Julia Cry's participation in the music programme "Feat" as a visibility and legitimacy milestone, extending reach to broader general audiences. In parallel, we turned nominations and awards such as the Premios Yepes de la Música de la Región de Murcia and Premios MIN into a communications asset to reinforce credibility with media, industry and public alike.
Milestones:
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